With the participation of :
Garfield Mahood, Non-Smokers Rights Association of Canada
Nicolas Villain, Comité national contre le tabagisme
Anna White, Essential Action, Washington, D.C.
Dr Eric LeGresley, Canadian lawyer, Tobacco Document specialist
Inoussa Saouna, S.O.S. Tabagisme Niger
Eric Lichtblau, American Justice specialist, New York Times
Dr Robert Blakey, American Professor of Law and Cofounder of RICO Act
Dr William Farone, Former Research Director, Philip Morris USA
Dr Gérard Dubois, Alliance contre le tabac
Heidi Rathjen, Quebec Coalition for Tobacco Control
Louis Gauvin, Quebec Coalition for Tobacco Control
Dr Madeleine Dalton, Researcher, Dartmouth Medical School
Joe Eszterhas, Hollywood writer and producer
Francis Caballero, Lawyer and Professor
Dr Stan Glantz, Tobacco Control Specialist, University of San Francisco
Heather Crowe, Former Waitress in Ottawa, Canada
Pascal Diethelm, Oxygenève, Switzerland
Pr Alexandre Mauron, Bioethics Professor, Université of Geneva
Dr Jean-Charles Rielle, Cipret, Geneva
Dr Ragnar Rylander, University of Gothenburg, Sweden
Dr Chris Proctor, Health Scientist, British American Tobacco, England
Christopher Ogden, Tobacco Manufacturers’ Association, Great Britain
Edward Horrigan, CEO Liggett Group Inc.
James J. Morgan, Former President of Philip Morris Intl
These three concomitant pillars of action are common to all tobacco companies worldwide and find their origin in the initial scheme to defraud. In public and over the past decades, the industry has always denied the health risks of tobacco, the addiction created by nicotine, and the fact that it targets children -- although internal documents show the contrary !


In this film, company managers themselves illustrate the incredible schizophrenic behaviour of their industry !


Everything began back in 1953, when a secret and illegal meeting of the industry top leaders took place in New York City. Together they decided to conjure up a plan to deceive the public and the government, to build a positive image of the cigarette at all costs.
This key re-enacted scene in the film helps to explain the frame of mind of tobacco executives even up to this day.


Beyond journalistic investigation, this fact-filled scenario has a spirit of its own. Ideas, emotions and surprises build the tale of an ongoing adventure. The true story of a conspiracy beyond imagination, with its own spies, undercover agents, strategy makers and collateral victims.

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