"I remember the last time
I saw my father.
We strolled surrounded
by the fall colors of Montreal.
He was 56 years old
and weighed 48 kilos...
... I used to smoke too, despite my asthma and repeated bouts of pneumonia.
It took me twenty years to quit. Now that Im a mother I do not
want my children falling into the same trap.
Why is cigarette smoking so popular and acceptable, despite all the
information we have?
Thats a question Ive spent the last three years of my
life investigating.
Ive dug through internal industry documents, met manufacturers
and marketing experts, interviewed public health specialists from
around the world trying to understand."