" I remember the last time
I saw my father.
We strolled surrounded
by the fall colors of Montreal.
He was 56 years old
and weighed 48 kilos...

... I used to smoke too, despite my asthma and repeated bouts of pneumonia. It took me twenty years to quit. Now that I’m a mother I do not want my children falling into the same trap.
Why is cigarette smoking so popular and acceptable, despite all the information we have?
That’s a question I’ve spent the last three years of my life investigating.
I’ve dug through internal industry documents, met manufacturers and marketing experts, interviewed public health specialists from around the world… trying to understand."

NADIA COLLOT

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